Marketing Analytics Manager Featured
- San Diego, California
- Job ID
Marketing Analytics Manager job at ViaSat in San Diego CA
Description, duties, responsibilities
Marketing Analytics Manager
San Diego CA
We are a global broadband services and technology company that securely connects consumers businesses governments and military to the internet anywhere in the world whether on the ground or in-flight. Imagine contributing to award-winning innovations in high-capacity satellites secure ground infrastructure and satellite and Wi-Fi communications services. Thats what enables ViaSat to extend the reach and accessibility of broadband internet globally and if that excites you you might be the right fit for our Marketing Organization.
As the Marketing Analytics Manager you will be responsible for maintaining and evolving the reporting dashboards modeling and analysis to support the marketing organization. The purpose of this position is to understand and quantify the effectiveness of sales and marketing tactics and then apply those insights to shape future investment decisions. Market targeting marketing sizing media mix and spend levels are all decisions this role will have great influence over.
You will be responsible for identifying the KPIs sourcing necessary data updating and maintaining existing databases and enhancing existing marketing dashboards. An understanding of relational database principals is critical but this is not a database administrator role. The emphasis of this position is on the ability to translate data into business insight. A large portion of your time will be spent on ad hoc analysis for executive level.
+ 5+ years of related experience
+ Expert level competency with: Excel database tools like Alteryx and data presentation tools such as Tableau
+ Business reporting modeling and scenario analysis.
+ Understanding of financial metrics and subscriber lifetime time value concepts.
+ Sales forecast development.
+ Competency with statistical methods and principals such as regression and statistical significance.
+ Degree in Finance Marketing Economics Math Statistics or similar quantitative discipline.
+ U.S. Citizenship or Lawful Permanent Residence status may be required for some projects in which case verification of such status will be required upon accepting employment.
+ Experience designing and analyzing in-market trials.
+ Require travel up to 10%.
+ Experience applying statistical techniques such as Regression Clustering and Survival analysis.
+ Experience supporting sales marketing direct marketing and online advertising teams.
+ Experience using Google Analytics for online traffic analysis.
+ Experience leading cross functional teams.
+ Direct marketing campaign management and assessment experience
+ Experience implementing (either directly doing the work or project managing 3rd parties) marketing mix and attribution models
+ Experience using statistical tools such as R to assess business performance
+ MBA or Masters degree is preferred
Our corporate headquarters in Carlsbad is just a hop and skip away from the beautiful Pacific Coast. The campus feeling and entrepreneurial spirit can be felt in the hallways as well as the sand volleyball courts.
Drive your career to ViaSat where every day you know your expertise makes a difference to the company your team and our customers! If you are excited by this opportunity submit your resume. It only takes a few minutes and could start you on your new path to a fulfilling career at ViaSat.
ViaSat is an EEO/AA/Disability/Protected Veteran Employer. U.S. Citizenship or Lawful Permanent Residence status may be required for certain positions. For positions requiring U.S. Citizenship or Lawful Permanent Resident status verification of such status will be required upon accepting employment.
ViaSat Company Overview
ViaSat is in the business to connect the world. As a global broadband services and technology company, we are connecting international communities to the internet by offering residential internet service; enabling passengers and operations crews to stream high-bandwidth media, applications, and content when traveling globally on commercial, business or government aircraft and maritime vessels; and empowering international warfighters on the front lines of battle with real-time, secure internet-based intelligence, surveillance, and reconnaissance for high-requirement missions. We deliver and protect information – when and where it is needed most with our trusted communications ground systems, infrastructure, and services.