Manager Loyalty Marketing Jobs

Manager Loyalty Marketing Duties

This role is available to Hong Kong residents or to those who hold valid working visas or permits.
Cathay Pacific Loyalty Programmes Ltd. (CPLP) is a wholly owned subsidiary of Cathay Pacific Airways with separate profit and loss responsibilities. It has been set up to manage Cathay Pacific’s loyalty programmes, its loyalty marketing strategy and partner relationships. Reporting to the General Manager, your chief mandate is to formulate the programme communications and marketing capabilities for The Marco Polo Club and Asia Miles, encompassing both offline and online channels. You will also outline the public relations strategy and act as the spokesperson of CPLP. In addition, you will need to develop the market by setting loyalty targets and budgets for Cathay Pacific outsta...
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